in Instructional design

Why you should add video to your teaching

Whether you’re actively flipping your classroom, exploring blended learning or teaching traditionally, video (relevant to your lesson, of course) has some great benefits for your students learning and memorizing. It adds a new graphic and audio component to your teaching that captures attention, engages your audience and improves later recall. And, judging by the success of YouTube and other video services, it is something that people really like.

Video stimulates two out of five senses

Based on cognitive theory and research evidence, learning courses (especially in eLearning) should include words and graphics, rather than just the words alone. Students will more likely understand the material and memorize it better when they are engaging in active learning – video does just that; it encourages your students to mentally represent the material in words (written or narrated) and pictures and make the connection between the pictorial and verbal representation. This significantly improves recall of heard and seen and also fosters creative thinking.

Video helps the student visualize a concept that is difficult to grasp otherwise

Video can blend perfectly into bite-size or micro-learning, so rather than engaging your students’ visual sense by decorations, use explanative videos. This means using short videos to explain or demonstrate the knowledge in a show and tell method that would be difficult to represent otherwise, and thus incorporating these videos into bites of information for your students. This is a proven method of fostering deeper cognitive processing in students, enabling them to truly make sense of the material.

Short videos as bites of information

Short videos as bites of information


Video stays there for future reference

If you provide your students with a learning video they can come back to it, when and if they need to see and hear something again – you only have to explain it once.

Video makes learning more personalized

Students can watch the videos at their own pace. Some students already know what you’re explaining and can skip those parts, and some students may have to watch things more than once to comprehend. This sometimes makes classroom teaching boring for some and too fast for others – with students having a video lesson to work through themselves, this can’t really happen.


How can you incorporate video in a Learning map?

In Edynco video can be incorporated in two ways:

  1. You can embed YouTube or any other online video in the Learning map. Or you can upload a video from your computer into your Edynco content library. This is a more traditional approach to video.
  2. You can create a Micro Lecture that has the same benefits as a video, but with some added interactive features – you can record yourself, your voice, write and draw on your slides and images and record mouse movements. This creates more engaging explanative videos.

To further enhance the video, we suggest you add quizzes after videos, to check students’ understanding – or maybe add them before, and direct only the students with lower scores to an informative video (yes, Edynco lets you do this!), curate the videos with short text in the same node, add informative titles to the nodes, add other relevant content, and maybe even mark the nodes with videos with Clip Art.

And here is a Learning map which presents all the possibilities of using videos in Learning map. Happy watching!



  • Ruth Colvin Clark and Richard E. Mayer. E-Learning and the science of instruction. 2005.